Great question. Honestly, the hybrid model between the two is actually the sweet spot. When companies can justify hiring a marketing manager, we find working together with someone who understands the market & the product is super helpful.

For other businesses who can not afford $7000-$8000 payroll, having a marketing partner at a fraction of the cost who is an expert in one chosen field is key.

Unlike most agencies who will sell you on anything and everything, at yikes we only do what we are best at (and know we can deliver results for)

We've pride ourselves on our personalisation and connection to our clients, ensuring one person managers the entire experience (and external trusted sources are only brought in for expert topics)

We don't believe in 'digital marketing experts' as a whole. Steele and Joel have spent over 7 years each on their field, and are Steele learning.

How could 1 person learn every platform and have time to feed themselves and sleep?

While we don't work absolutely everyone, we have never been for the approach of helping just one 'niche' in paid advertising.

We have found over the past 10 years, our experience has led us across 121 industries, taking bits from each learning has allowed us to turn them into a data-fuelled approach for your business.

We've worked personally with some of the biggest ecommerce companies in Australia, service-based multinationals and small local brands who we've helped reach market domination.

Passionate about your brand, your advertising experience and doubling your business? We can help.

It's an age old question that deserves a simple answer.

Both will explode your business when utilised in the correct manner.

Google Ads or Adwords is a powerful platform developed to allows businesses to create and display ads on the Google search engine and its advertising networks. It’s the single most powerful and useful advertising platform in the world.

We get the best Google Ads results when your business keywords are highly sought-after, both at a product and problem point of view.

Facebook Ads (or Meta Ads) is for businesses who want to steal attention and is a powerful platform utilised as a visual display.
With high quality content, copywriting & offers - Meta Ads makes more multi-millionaires than any other advertising platforms in the world.

We get the best results for you on Facebook Ads when we work together on first building out your offer, then creating content around that offer - and finally mapping out the customer journey to ensure we are with them through the 7 touch points.

The cost of Google Ads varies widely based on a range of factors, including:
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- The industry where the ads are running
- Competition for keywords in that industry
- The quality of your ads compared to competitors
- The location where the ads are running

Yikes! can help you determine the perfect budget and bid amount for what you want to achieve. We’ll take a look at your business goals and map out a strategy to give you the best possible return on investment.

Unlike Google, Facebook Ads is not a pay-per-click platform.

The good news is, Facebook will spend your money and get in front of as many people as you want to. Facebook Ads traffic is a commodity.

The real success comes at the ability to build your content and messaging in a way that resonates with not only your market, but Facebook itself. When Facebook feels your content is natural to the platform, it will prioritise you in the feed. This leads to cheaper CPC's, higher CTR's and lower cost per acquisitions.

We usually recommend 20% of your marketing revenue should go towards Meta Ads, with that increasing/decreasing as you scale your content and ads.